Brand Extension
Strategists
Case Study
AT&T® Boosts its Reach with Brand Extension

AT&T®, one of the world’s largest communications companies with the best wireless coverage of any US carrier, wanted to tap into its global brand asset value through licensing in order to generate additional revenue and increase touch points with consumers.

case-study-2

Superior Strategy

LMCA looked at AT&T®’s core equities of innovation, dependability, reliable communication and superior coverage to extend them into product categories that complement their core consumer brand and strengthen their presence in B2B markets.

case-study-3

Smart Ideas

LMCA extended AT&T® into new high-end and advanced feature products targeted toward high-bandwidth commercial applications including modems, access points, routers, and gateways, giving attendees at large conferences and events more reliable high-speed Wi-Fi access.

   ATT arc-ap-group        ATT3

case-study-5

Unparalleled Results

AT&T®’s new product line helped the brand expand into new B2B distribution channels and in turn, heightened AT&T’s brand exposure and revenue growth.

Trane Trane Warms the Waters

View Case Study

Westinghouse Westinghouse Revitalized as a Legacy Brand

View Case Study

Snuggle Snuggle® Softens Up to Licensing

View Case Study

Roto Rooter Roto-Rooter® Cleans Up

View Case Study

Road & Track Road & Track® Takes the Lead in Racing & Driving Schools

View Case Study

Arm & Hammer A Fresh Approach for Arm & Hammer™

View Case Study

Ford Ford hits the road for outdoor adventure with Eddie Bauer®

View Case Study

ADA ADA Sinks Its Teeth Into Licensing

View Case Study

Kodak Kodak’s New Vision for an Established Brand

View Case Study

Winchester Winchester® Targets Diversification

View Case Study

Samsonite Samsonite Travels to New Destinations with a Luxury Fashion Brand

View Case Study