In an increasingly competitive SUV marketplace, Ford needed an element of distinction to have their Explorer stand out in the crowded field. Eddie Bauer was looking for a way to expand its audience and reinforce its rugged outdoor imagery.
LMCA created a strategically-focused partnership licensing deal with Eddie Bauer® the authentic, premium outdoor/adventure brand. Ford’s Eddie Bauer SUV interiors featured luxurious two-tone Eddie Bauer® branded trims.
By leveraging the premium outdoor authenticity of Eddie Bauer®, Ford’s Explorer distinguished itself from the competition. This first-ever vehicle affinity licensing program, that LMCA engineered was a turning point in the automotive landscape.
LMCA helped engineer a balanced win-win licensing deal for both Ford and Eddie Bauer that stood the test of time. Ford’s Eddie Bauer® Explorer became one of the top-selling SUV’s in the marketplace with almost 20 years of market success.