Generations have trusted the Kodak name for quality, reliability and innovation. Products, however, were largely confined to photographic equipment and accessories. And in recent decades, Kodak’s brand, while once ranked in the top 10, had declined. The company sought new products to broaden its brand image and help make the brand more relevant to more consumers.
LMCA created a brand extension licensing program in select product categories where the Kodak brand had strong credibility.
Signet Armorlite, a recent optical spin-off of 3M was identified and engaged by LMCA. While known for its advanced progressive lens technology, Signet Armorlite lacked a consumer brand. Kodak was a perfect match. Signet Armorlite launched a series of Kodak lenses, including Kodak Single Vision Lenses, Kodak Precise Lenses and Unique Progressives.
Kodak progressive lenses now rank as the #4 best-selling brand in the UK and are consistently in the top ranks worldwide.
There are now approximately 550 Kodak Vision Center Stores in the United Kingdom, Russia, India, Spain and Germany, and more are in South America. With Kodak licensed lenses sold globally, and millions of dollars of advertising and marketing spending by the licensee over 20 years, the Kodak slogan, “Seeing the world through our eyes” has truly been fulfilled.