Brand Extension
Strategists
Case Study
Roto-Rooter® Cleans Up

Roto-Rooter®, the largest provider of emergency plumbing services in the United States, needed to boost top-of-mind awareness for its emergency-based service, grow their core business, and create new advertising channels due to skyrocketing media costs and declining effectiveness of their historical Yellow Pages campaigns.

roto-rooter-1

case-study-2

Superior Strategy

LMCA reached all three goals with a single license.

case-study-3

Smart Ideas

Extension into a full line of drain cleaning chemicals has given Roto-Rooter® a substantial competitive edge, helping consumers unclog early-stage problems. And if the problem is more advanced, consumers can call for a company professional using the toll-free number found right on the bottle and receive a discount for the service.

roto-rooter-2

case-study-5

Unparalleled Results

The new Roto-Rooter® product line gained supermarket and hardware store distribution and a strong early share of market. Top-of-mind awareness and overall brand presence is up, supported by retail shelf presence, truck signage and on-package and promotional tie-ins.

Trane Trane Warms the Waters

View Case Study

Westinghouse Westinghouse Makes a Big Return

View Case Study

Snuggle Snuggle® Softens Up to Licensing

View Case Study

Road & Track Road & Track® Takes the Lead in Racing & Driving Schools

View Case Study

Arm & Hammer A Fresh Approach for Arm & Hammer™

View Case Study

Heifer Sustainable Brand Expansion for Heifer International

View Case Study

Ford Ford hits the road for outdoor adventure with Eddie Bauer®

View Case Study

ADA ADA Sinks Its Teeth Into Licensing

View Case Study

Kodak Kodak’s New Vision for an Established Brand

View Case Study

Winchester Winchester® Targets Diversification

View Case Study

Samsonite Samsonite Travels to New Destinations with a Luxury Fashion Brand

View Case Study