Roto-Rooter®, the largest provider of emergency plumbing services in the United States, needed to boost top-of-mind awareness for its emergency-based service, grow their core business, and create new advertising channels due to skyrocketing media costs and declining effectiveness of their historical Yellow Pages campaigns.
LMCA reached all three goals with a single license.
Extension into a full line of drain cleaning chemicals has given Roto-Rooter® a substantial competitive edge, helping consumers unclog early-stage problems. And if the problem is more advanced, consumers can call for a company professional using the toll-free number found right on the bottle and receive a discount for the service.
The new Roto-Rooter® product line gained supermarket and hardware store distribution and a strong early share of market. Top-of-mind awareness and overall brand presence is up, supported by retail shelf presence, truck signage and on-package and promotional tie-ins.