Brand Extension
Strategists
Industry White Papers
Trane Warms the Waters

Ranking as the most trusted, high quality and reliable brand in the Heating, Ventilation and Air Conditioning (HVAC) market, Trane wanted to expand into new categories while reinforcing their respected reputation.

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Superior Strategy

LMCA identified the pool heater category as a natural extension. Pool heater buyers look for the same qualities – high quality, longevity, reliability, and trustworthy operation – that Trane is known for. And, the category is largely unbranded.

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Smart Ideas

LMCA approached the #1 pool accessory and pool heater supplier in the market: Hayward. Hayward shares the same values as Trane – trust, high quality, longevity and reliability. Both companies immediately knew it was a great fit.

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Unparalleled Results

Trane pool heaters have heated up the marketplace. The vast network of Trane distributors and dealers has increased their sales and their footprint at retail with the new product line.

With the success of the pool heater, Trane is extending its product line to the “Pool Pad” which holds the pool heater, filter, pump, etc. This extension allows Trane the ability to offer a full line of Trane products to pool owners.

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