Brand Extension
Strategists
Case Study
Westinghouse Revitalized as a Legacy Brand

From its early days as an innovation leader and manufacturing powerhouse, Westinghouse has evolved into the present-day brand licensing program. The program builds on the Westinghouse legacy with an ever-growing  family of licensees providing consumer and industrial worldwide.

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Superior Strategy

LMCA and Westinghouse Electric Corporation created an extensive brand licensing program that leveraged and enhanced the core brand attributes and revitalized the Westinghouse Brand in consumer product categories without the typical costs and overhead of a traditional business.

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Smart Ideas

LMCA helped Westinghouse expand its international presence for in the home categories such as kitchen appliances, water heating systems, water purification, and consumer electronics.

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Unparalleled Results

Westinghouse now has grown to 46 licensees worldwide.  Working with LMCA for over 17 years, the Westinghouse brand licensing program is a perennial presence in the coveted Top 150 global licensing programs and is a hallmark case study in strategic brand extension licensing. Today, a wide range of Westinghouse-branded consumer products are available online and in leading retail and electronic stores in the United States as well as internationally such as in China, Australia, Canada, Mexico, India, the Middle East and Latin America.

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