Brand Extension
Strategists
Case Study
Westinghouse Makes a Big Return

From its glory days as a technology leader and manufacturing powerhouse over the span of several decades, by 2001 Westinghouse business units had been fully divested. Owned by CBS/Viacom, the Westinghouse brand was the only significant asset remaining. While the 40+ demographic had high levels of brand awareness, the brand wanted to expand to a younger demographic.

westinghouse-1

case-study-2

Superior Strategy

LMCA created an extensive brand licensing program that leveraged and enhanced the core brand attributes and brought the Westinghouse brand back to life without any of the typical costs and overhead of a traditional business.

case-study-3

Smart Ideas

LMCA established a presence in categories that resonate with a millennial consumer including Solar Energy, LCD TV’s, Monitors, Digital Media, Security Systems, and Mobile Accessories.

westinghouse-2

case-study-5

Unparalleled Results

Westinghouse now has 28 licensees generating more than $3.9 Billion in annual sales.

With the successful Westinghouse brand re-launch in the United States, LMCA then developed a customized licensing program to return the brand to China after its 60-year absence. A wide range of Westinghouse branded consumer products have been introduced online and in leading department and electronic stores in major cities across China, India, Middle East, Latin America, and the rest of the world.

Trane Trane Warms the Waters

View Case Study

Snuggle Snuggle® Softens Up to Licensing

View Case Study

Roto Rooter Roto-Rooter® Cleans Up

View Case Study

Road & Track Road & Track® Takes the Lead in Racing & Driving Schools

View Case Study

Arm & Hammer A Fresh Approach for Arm & Hammer™

View Case Study

Heifer Sustainable Brand Expansion for Heifer International

View Case Study

Ford Ford hits the road for outdoor adventure with Eddie Bauer®

View Case Study

ADA ADA Sinks Its Teeth Into Licensing

View Case Study

Kodak Kodak’s New Vision for an Established Brand

View Case Study

Winchester Winchester® Targets Diversification

View Case Study

Samsonite Samsonite Travels to New Destinations with a Luxury Fashion Brand

View Case Study