Brand Extension
Strategists
Case Study
Westinghouse Makes a Big Return

From its glory days as an innovation leader and manufacturing powerhouse over the span of several decades, Westinghouse has evolved into the licensing program it is now. Westinghouse Electric Corporation has a rich history, and is owned and backed by CBS Corporation. The Westinghouse Brand carries on its legacy with its ever-growing worldwide presence, still providing consumer products and nuclear power to this day.

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Superior Strategy

LMCA created an extensive brand licensing program that leveraged and enhanced the core brand attributes and revitalized the Westinghouse Brand without any of the typical costs and overhead of a traditional business.

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Smart Ideas

LMCA helped expand the Westinghouse international presence for in the home categories that revitalized the household name Westinghouse once was including kitchen appliances, water heating systems, water purification, and consumer electronics.

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Unparalleled Results

Westinghouse now has grown to 46 licensees generating more than $3.9 Billion in annual sales.

With the success of the Westinghouse Brand in the United States, LMCA has orchestrated licensing deals to extend the Westinghouse Brand internationally. Today, a wide range of Westinghouse branded consumer products have been introduced online and in leading department and electronic stores globally in major cities across China, India, Middle East, Latin America, and the rest of the world.

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