Brand Extension
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News & Insights
The latest news from LMCA and around the brand licensing world



LMCA Marks 31 Years in Brand Licensing
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Tackle Thanksgiving Dinner with Help from These Staple Kitchen Appliances
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Innovation News: Oreo’s new flavors hit the market!
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LMCA Celebrates 30 years with Phil Raia
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Looking East: Licensing Potential in China and Beyond
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ProdigyWorks: Innovation is Inescapable
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Brand Extension Licensing: Reigniting a Powerhouse Brand
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LMCA’s Westinghouse small appliance licensee targets 5% market share in India
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TELEFUNKEN: European Brand Clout
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LMCA CEO Allan Feldman to speak at this year’s China Licensing Summit in Shanghai
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LMCA Adds Reginald Thornton, Director of Brand Licensing, to its Team
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2017 LIMA International Licensing Awards
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Top 5 Trends in Brand Licensing
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2017 LIMA Licensing Expo kicks off on May 23rd in Las Vegas
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Re-imagining the Endgame: Winchester – A Case Study
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LMCA Brokers Standby Generator Brand Extension Deal for Trane®
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LMCA Clients Listed in License Global Magazine’s​ Top 150 Global Licensors Ranking
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LMCA Engineers Beauty Products License between Milady and Farouk Systems
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SNUGGLE® Nominated for LIMA’s 2017 International Licensing Awards
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LMCA’s Hal Worsham Featured in Total Licensing Magazine
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LMCA Asia Hires Cecilia Mai as Assistant Sales Manager – Brand Licensing
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LMCA CEO Allan Feldman Featured in World Trademark Review Magazine
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How much is enough? How to avoid over-licensing
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LMCA CEO Allan Feldman to be inducted into LIMA Hall of Fame
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Consumer Electronics Licensee Signed in $4 Billion Westinghouse Licensing Program
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LMCA Engineers New Westinghouse License in India
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Licensing in China – Challenges & Opportunities
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LMCA Celebrates 30 Years!
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LMCA Announces New Licensing Program with American Diabetes Association
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LMCA Announces New Licensing Program with Milady
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LMCA Asia Names Brand Development Director
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LMCA Signals Continued Expansion with Addition of Kirsten Fallon
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Celebrating 25 Years of In-Market Success
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Bear in Mind Brand and Quality
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Westinghouse Gets Personal Care in China
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RCA Names LMCA as Licensing Agent in China
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