Brand Extension
Consumer Electronics Licensee Signed in $4 Billion Westinghouse Licensing Program

Southern Telecom Named Licensee for Audio and other Consumer Electronics

New York, NY (February 7, 2017) Today, Southern Telecom of NYC signed an agreement to become the Westinghouse brand licensee for a series of consumer electronic products, including corded/cordless phones;  audio products, such as home theater, boom boxes, headphones, sound bars and accessories such as chargers and cables in North America and select countries in Central/South America.   

LMCA, Westinghouse’s global licensing agent, orchestrated the deal.  

The partnership between Westinghouse and Southern Telecom will include products with key technologies such as Bluetooth with an emphasis on portability and modern design to appeal to younger consumers and their active lifestyle.  Products under this license such as sound bars, speakers, etc. will complement other Westinghouse products like the licensed Westinghouse TV line and will help provide a total audio and video entertainment solution for consumers.

Perry Ayal president of Southern Telecom commented, “Westinghouse is an iconic brand that resonates with consumers in North America and Latin America.  It signifies quality, value, technology and dependability.” 

He added, “We are sure that our investment in the development of a high-end product line under the Westinghouse brand will generate significant returns for our company.”

Ray Uhlir, managing director of brand licensing at LMCA said, “We’re very excited to have engineered the partnership between Southern Telecom and Westinghouse.  The Westinghouse program continues to evolve and the license in these core categories will serve to pave the way for a broadening program of other important Westinghouse products in the near future.”

Uhlir added, “This company is the 33rd licensee we have brought to the roster in the $4 billion Westinghouse licensing program.


About Southern Telecom

 Southern Telecom Inc. (STI) is a leading manufacturer of quality consumer products. Our commitment is to offer the latest technology and the highest quality products which are affordable to everyone, everywhere. Since its founding in 1988, STI has consistently delivered to market a full line of products that incorporate unique styling, high quality, and new technology.  The company’s innovative products may be found at most retailers in the United States and Canada.


About Westinghouse

Westinghouse Electric Corporation, together with its licensee group, is a diversified international enterprise and purveyor of home appliances, electronics, lighting and power. Since 1886, Westinghouse has developed technology that transforms the human experience.  Today, Westinghouse companies provide tried-and-true products as well as innovations that support evolving lifestyle trends and technology. WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of Westinghouse Electric Corporation. For more information, visit

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