Brand Extension
LMCA Announces New Licensing Program with Roadsign Australia

LMCA is pleased to announce that Roadsign Australia has named the firm as its exclusive licensing agency for the Americas and Asia. 

Alan Kravetz, president & COO of LMCA said, “We are very excited to commence our partnership with Roadsign Australia.  Roadsign embodies Australia’s spirit of freedom, nature & adventure.  The brand has a unique authenticity for outdoor travel and lifestyle that makes it such an exciting brand to represent.”


Kravetz added, “We envision Roadsign Australia in a broad range of travel and leisure apparel and accessory products and are thrilled to begin the program.”



Roadsign is an Australian outdoor and lifestyle brand, offering clothing and accessories for people who love travel. Founded in 1985, Roadsign was started by Roger Carthew, a student from Adelaide, whom after seeing its popularity with tourists began replicating the iconic Australian “road signs” as a souvenir of Australia.  

Since then Roadsign has expanded its product offerings into apparel and accessories that keep the spirit of Australia.  To learn more about Roadsign, visit our client page here



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