Brand Extension
LMCA Brokers Standby Generator Brand Extension Deal for Trane®

LMCA Brokers Standby Generator Brand Extension Deal for Trane® 

New York (May 1, 2017) LMCA announced the signing of a trademark licensing agreement with Lifan Holdings for Trane®-branded whole-house and light commercial standby generators. Trane, a leading global provider of indoor comfort solutions and services and a brand of Ingersoll Rand, is also the nation’s most trusted name in residential HVAC according to a recent survey by Lifestory Research.“The Trane brand stands for quality, reliability and efficiency – key factors in the standby generator purchase decision,” said Lifan Holdings CEO, Larry Cotten. “Lifan has delivered on these same qualities for more than 25 years. Offering the Trane brand on our liquid cooled standby generators is a win for our retail partners and their shoppers.”

Trane Lifan LMCA-4271 (003) 2-2-17

“When consumers purchase a Trane product, they do so knowing they are receiving the highest standard in reliability and efficiency,” said Brian Welborn, brand director, Trane. “We are confident they will experience the same high standard in performance with Trane-branded Lifan standby generators.”

Trane whole-house and light commercial standby generators will be available in the U.S. and Canada for installation beginning in Q2 2017. They may be purchased through the Trane network of distributors and dealers; electrical distributions, standby generator specialists, propane distributors and through various hardware channels.

“As an industry leader in the HVAC market, Trane has proven it is a brand synonymous with reliability, innovation and technological and engineering advancements.  LMCA, the exclusive licensing agent for Trane, is thrilled with the partnership with Lifan, bringing the Trane brand into standby generators,” said Philip Raia, senior vice president of LMCA.  “The relationship between Trane and Lifan Holdings will enhance the Trane brand, expand their customer base while generating new revenue for both companies.  We look forward to continuing to take the Trane brand into new categories and finding even more ways for consumers to enjoy products with Trane’s highly-respected reputation.”



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