Brand Extension
2017 LIMA Licensing Expo kicks off on May 23rd in Las Vegas

Licensing Expo, the licensing industry’s largest trade event, takes place in Las Vegas on May 23-25 and LMCA is excited to be in attendance.

LMCA is particularly thrilled to be celebrating our CEO & Founder Allan Feldman’s induction into the 2017 LIMA Licensing Hall of Fame this year! “We are honoring three outstanding licensing professionals who are leaders in their fields and who have helped lay a strong foundation for our thriving industry,” says Charles Riotto, president of LIMA. “All three–Allan Feldman, Dell Furano and Cyril Speijer–are innovators with decades of success who have broken new ground in brand, music and character licensing. Both individually and together, they are an impressive addition to the Licensing Hall of Fame.” 


A licensing industry pioneer with more than 40 years in the business, Allan Feldman has amassed a long list of firsts. Among them, he is credited with being first to bring trademark licensing into industrial products. He also was among the first to utilize direct-to-retail licensees (via a $5 billion deal between Kmart and White-Westinghouse) and to implement a co-branding deal (between Eddie Bauer and Ford Explorer).  We are honored to have Allan’s contributions to the licensing industry recognized by LIMA.

LMCA Key Management will also be speaking on a panel as part of Licensing Expo’s Licensing University.  If you are at the Expo, join us on Wednesday, May 24th at the “Eight Key Steps in Extending a Brand” panel and learn more about important steps, and potential missteps,  when considering expanding a brand through brand extension licensing. Learn More About the Panel Here

Be sure to visit LMCA at Booth D-118.  Come to network, build relationships, and more learn more about the companies looking to extend their brands into new product categories and territories.  Find the right partners to expand and transform your business!   

To learn more about the LIMA Licensing Expo, visit their website here:


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