Brand Extension
Strategists
ProdigyWorks: Beyond the Trends at this Year’s Consumer Electronics Show
We’re back from this year’s Consumer Electronics Show, where we got to preview some of the hottest products and trends shaping the year ahead. One thing that everyone can agree on is that the world of Tech keeps getting bigger, smarter and definitely cooler! CES drew more than 170,000 people to Las Vegas, offering a global stage for the next generation of innovative and breakthrough technologies. Our goal at this year’s show was to identify trends that won’t just be the popular items in stores this year, but to search out the cutting-edge technologies and platforms that will shape our daily lives over the next 5 years.  Straight out of CES, here are a few technologies to watch out for.

Smart and Smarter Everything

There has been a lot of buzz in the past about smart homes, smart cars, and smart cities. But as most of us have seen, the tech – with its clunky U/I and device incompatibility – hasn’t lived up to the hype! That’s about to change with smarter (and friendlier) everything.  Everyday items now come with internet connections – And the ability to work together.  From washing machines to baby monitors to lighting, intelligence is embedding itself into more and more products and places.  This means being able to check what’s left in your fridge from the grocery store or turning off your bedroom lights from your cellphone at work.  Nearly every product is now a tech product, thanks to the internet of things.

Here are a couple of new, “smarter” products that debuted at CES:

 

Kohler Verdera Voice Lighted Mirror 

Kohler’s Verdera Voice Lighted Bathroom Mirror is equipped with Amazon Alexa, allowing you to stream music, get weather updates, and do other tasks without cluttering up the countertop.  You can also use voice commands to control the light settings, making it easier to apply makeup or groom, with up to 1000 lux. It also works as a motion-activated night light, which will brighten for handwashing.  The Verdera mirror has a dual-microphone setup, and embedded speakers for stereo sound quality.

 

Orbit’s B-hyve Smart Hose Faucet Timer

Orbit’s new B-hyve Smart Hose Faucet Timer attaches to the other end of the hose, and lets you control your sprinkler with an app. In addition to app controls, the Faucet Timer monitors the weather and can set a schedule for you and adapt it as the weather changes. It’s compliant with EPA’s WaterSense program so you could qualify for a rebate on your water bill, and it has an integrated flow meter so you can precisely control how much you want to water by volume or by time.

 

 


Voice Assistants

Research indicates that one out of every four shoppers used voice assistants for shopping during last year’s holiday season. Devices controlled by digital assistants – especially those activated by voice – were already huge hits in 2017, but this year, Google, Amazon and Apple are projected to introduce even more products to keep up with rising demand.

Digital assistants are powered by artificial intelligence and are made to learn your preferences over time and then “think” and adjust on their own. Some of the biggest developments in technology have come in the area of home automation. Amazon Echo, Google Home, Apple’s HomePod and Microsoft’s Cortana are a few examples of voice-activated devices. All include “smart” speakers that “talk” to users inside the home and can perform operations.

 

Google Assistant will unlock Schlage Sense deadbolts

The lock maker has revealed that Sense will support Google Assistant early in the first quarter, letting you check on your door (and, of course, lock it) from your Google Home or mobile apps that use the AI helper. With the Google Assistant on Google Home, users will be able to lock the door or check to see if it’s locked simply by saying, “Google, lock my door,” or “OK, Google, is my door locked?”

 

 

Whirlpool’s Smart All-in-One Care Washer and Dryer combo unit

Whirlpool’s Smart All-in-One Care Washer and Dryer combo unit hasn’t hit the market yet, but it’s a single machine with one drum that turns from washer to dryer without the user needing to switch the clothes from one machine to another. It has voice-control that works with Alexa and an automatic detergent dispenser, and users can download new cycles via its Wi-Fi connection.  Consumers can ask Alexa to pause and start washers and dryers; turn on/off quiet mode; tell the dryer to run the Wrinkle Shield™ option; ask if the washer or dryer is running; and ask for the time remaining on a wash or dry cycle.

 

Health Tech

There have been plenty of activity sensors at CES for years, but this year devices are evolving beyond data-tracking sensors to provide actionable guidance and encouragement toward healthier lifestyles. From sleep sensors to smart rings to smart water bottles to smart sensors at your desk, tech is working to offset some of the unhealthy effects of people being stuck at a desk for so many hours every day.

 

Garmin Forerunner 645 Music

The newly announced Garmin Forerunner 645 Music is a GPS-enabled watch designed specifically for runners. It allows wearers to listen to music — up to 500 songs downloaded from a third-party streaming service or computer — without a smartphone nearby. Just add Bluetooth headphones. It also comes with Garmin Pay, a contactless payment system, so athletes can buy what they need to refuel on the go.

 

Black Box VR

Startup company Black Box VR is creating a complete VR experience by bringing users into boutique studio gyms to participate in an immersive group workout.  According to its CES release, Black Box VR creates a gamified experience involving a competition against avatars and eventually other people in a virtual arena. “In Black Box you will utilize strength, agility, balance, and speed in a larger-than-life virtual world where we are able to harness the nature that is brought out in video games — dedication, determination, and longevity — and turn it into real, physical workouts that challenge both mind and body,” said the program’s founder in a press release.

 


What it All Means

Technology is great! It’s exciting to see how far products can go to towards improving our lives through quicker, easier access to information, better health, enhanced experiences and new ways to connect with others. But the real beauty is when it all works together.

ProdigyWorks is focused on what else is in store for innovation in the consumer electronics space, not just for this year but for 5 and 10 years down the road. At ProdigyWorks we work with some of the most iconic brands in the world helping them stay ahead of emerging industry trends.

By tapping into our global network of diverse, high-IQ thinkers, companies have access to rapid, outside thinking to quickly solve their toughest innovation challenges.  Adding a lens on futuring allows us to look at how (and where) various societal, technological and cultural trends will intersect and detect how that will affect your industry’s competitive landscape.

Let’s chat about how we can accelerate your brand’s innovation! To learn more about ProdigyWorks visit us on our site at: www.prodigyworks.com

 

3ci-banner4

 

 

Subscribe to our Newsletter

Read up on current news, events and happenings throughout the industry.

View Our Case Studies

See how we’ve helped countless brands reach their full potential.

VIEW CASE STUDIES ›