Brand Extension
Innovation News: Oreo’s new flavors hit the market!

OREO recently introduced 3 new OREO cookie flavors to market as part of their limited-edition OREO forms.  These cookies include some of the latest releases on the long list of flavor ideations coming out of the OREO Wonder Vault. OREO’s new flavor reveals have proven to be a highly effective way to excite OREO’s core customer base, creating fun, new ways to enjoy and interact with their beloved brand. Other successful OREO flavor and sensory innovations  include Cinnamon Bun, Fruity Crisp, Blueberry Pie and Firework Oreo. 


Amongst the new flavors to hit the market are the PB & J OREO. This special OREO features vanilla cookies with a swirl of peanut butter and jelly crème in between. “This has long been a dream flavor for me and is the perfect release for back-to-school season,” said food blogger Junk Banter. Hot Cocoa OREO is another exciting flavor hitting supermarkets just in time for winter, featuring chocolate wafers and a hot cocoa flavored crème. The last of the fun new editions is the Cookie Dough OREO with crunchy chocolate wafers and a sweet cookie dough flavored creme.  Be sure to be on the lookout for these exciting special edition sweets in supermarkets across the country!

Congratulations to the OREO innovation team for continuing to add energy to this iconic, 100+ year old brand.



                    Prodigyworks Footer

Subscribe to our Newsletter

Read up on current news, events and happenings throughout the industry.

View Our Case Studies

See how we’ve helped countless brands reach their full potential.