LMCA has been selected as RCA’s licensing agency in China.
Top ranked licensor RCA already has a full internal licensing staff in North America and in Europe. With LMCA’s brand extension program experience, RCA will be able to strategically expand its international market presence in China while avoiding surprises.
LMCA’s Shanghai office will seek licensees to sell RCA branded products with the same attributes the brand highlights in the United States: strong American image, quality, value and trust.
RCA enjoys the kind of respected worldwide reputation that is appealing in the China market.Â In China, quality evokes prestige, which makes this the perfect opportunity to expand RCA’s global reach and reinforce its global brand image. With its long heritage and innovative products, RCA is well positioned to meet the demands of the China consumer.