Brand Extension
SNUGGLE® Nominated for LIMA’s 2017 International Licensing Awards

LMCA is excited to announce that its Snuggle® air freshener license with Reckitt Benckiser’s Airwick® is a nominee for LIMA’s 2017 International Licensing Awards’ Housewares Category.  Each year the LIMA Awards recognize the most outstanding creativity and performance in the licensing industry by showcasing the best of the best in all major segments of licensing.

Through LMCA and Airwick’s partnership, the Snuggle® Air Freshener product line has become a hugely successful licensing program.  What started out as a trial program is now one of Snuggle®’s most successful, longest-running specialty scents and one of the top 150 Global Licensing Programs in the world.

We are honored to have one of our programs nominated for the 2017 LIMA Awards, and we look forward to the Licensing Expo 2017 at the Mandalay Bay Convention Center in Las Vegas where the winners will be announced!

For more information on The International Licensing Industry Merchandisers’ Association, please visit their website.




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