Brand Extension
Strategists
Westinghouse Gets Personal Care in China

Superior Strategy
LMCA staff from New York and Shanghai offices brokered a licensing partnership between Westinghouse Electric Corporation and Ningbo Mitsui Corporation bringing Westinghouse-branded electronic personal care products to the China market.

Smart Ideas
Ningbo Mitsui will design, manufacture, market, sell and distribute a full range of personal care products including electronically controlled bidets and oxygen generators.

Unparalleled Success
This is LMCA’s 5th China-based license for 2015 with several more to be completed before the end of the year.

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