Strategic Brand Extension Licensing
Even with many extension opportunities available, it’s crucial to pursue only the right ones. We work closely with brand owners to understand your goals and your company’s unique challenges. LMCA’s experienced team finds exactly the right match — one that supports your core business and enhances your bottom line. In addition to taking brands into new classifications of goods and services, we’ve helped clients duplicate their core businesses in international markets, with little cost, risk or exposure to regulations of foreign ownership.
Brand Acquisition Licensing
Leading manufacturers come to LMCA to identify brands under which they can build sustainable franchises without the upfront expense and barriers of launching a new brand. LMCA creates successful “licensing-in” deals capitalizing on the unique strengths of world-class brands that add value to your products or services – generating a win-win partnership.
As the industry leader, LMCA is often asked to assist companies with specific projects, from assessing brand potential, in connection with a merger or acquisition, to auditing existing licensing programs, to reviewing and restructuring licensing deals. With our specialized knowledge and profound expertise, LMCA is also called on to provide expert witnesses for companies involved in litigation over licensing disputes.
Taking Innovation to the Next Level:
Today’s business challenges require a different way of thinking. LMCA’s subsidiary, ProdigyWorks, taps into their exclusive global network of High-IQ geniuses, creative thinkers, and industry experts to tackle new product development, process innovation, naming, and brand extension ideation challenges for some of the world’s biggest companies and best-loved brands.