Brand Extension
Strategists
Case Study
George Foreman's Knockout Success

Globally known as a two-time world  heavyweight Champion boxer and Olympic gold medalist, George Foreman has made his name recognized outside the ring as a successful businessman, having notably sold more than 150 million George Foreman Lean Mean Grilling Machines.

case-study-2

Superior Strategy

LMCA identified strategic licensing opportunities in growing sectors that would deliver significant earnings growth and increase George Foreman’s awareness and appeal to a new range of consumers.

case-study-3

Smart Ideas

Based on George Foreman’s equities of trustworthiness and authenticity, and his particular relationship with pain management, LMCA brought the George Foreman brand into a line of pain relief cream through a licensing partnership with Real Time Pain Relief.

Play
previous arrow
next arrow
Slider

case-study-5

Unparalleled Results

George Foreman’s new product extension, George Foreman’s KNOCKOUT FORMULA™ from Real Time Pain Relief, helped enhance the George Foreman brand’s core equity, increased touch points with consumers, boosted exposure and grew revenue for the brand.

 

HP Expanding HP beyond Computers and Printers

View Case Study

Trane Trane Warms the Waters

View Case Study

Westinghouse Westinghouse Revitalized as a Legacy Brand

View Case Study

Snuggle Snuggle® Softens Up to Licensing

View Case Study

AT&T AT&T® Boosts its Reach with Brand Extension

View Case Study

Roto Rooter Roto-Rooter® Cleans Up

View Case Study

Road & Track Road & Track® Takes the Lead in Racing & Driving Schools

View Case Study

Arm & Hammer A Fresh Approach for Arm & Hammer™

View Case Study

Ford Ford hits the road for outdoor adventure with Eddie Bauer®

View Case Study

ADA ADA Sinks Its Teeth Into Licensing

View Case Study

Kodak Kodak’s New Vision for an Established Brand

View Case Study

Winchester Winchester® Targets Diversification

View Case Study

Samsonite Samsonite Travels to New Destinations with a Luxury Fashion Brand

View Case Study