Globally known as a two-time world  heavyweight Champion boxer and Olympic gold medalist, George Foreman has made his name recognized outside the ring as a successful businessman, having notably sold more than 150 million George Foreman Lean Mean Grilling Machines.

Superior Strategy

LMCA identified strategic licensing opportunities in growing sectors that would deliver significant earnings growth and increase George Foreman’s awareness and appeal to a new range of consumers.

Smart Ideas

Based on George Foreman’s equities of trustworthiness and authenticity, and his particular relationship with pain management, LMCA brought the George Foreman brand into a line of pain relief cream through a licensing partnership with Real Time Pain Relief.

Unparalleled Results

George Foreman’s new product extension, George Foreman’s KNOCKOUT FORMULA™ from Real Time Pain Relief, helped enhance the George Foreman brand’s core equity, increased touch points with consumers, boosted exposure and grew revenue for the brand.