News & Insights - LMCA | A Global Brand Extension Licensing Agency

News & Insights

The latest news from LMCA and around the brand licensing world

Building Brand Loyalty Through Licensing

LMCA Celebrates its 34th Anniversary!

The Essential Business of Innovation

Licensing Tales: Captivating Stories from Industry Legends

Westinghouse launches a line of Mini-Split HVAC Systems in Canada and the US

Festival of Licensing Week 3 – Americas

Festival of Licensing Week Two – Asia

Meet Us Virtually at the Festival of Licensing 2020!

Strategic Motivations for Brand Licensing

Experience Life in Compaq: Compaq releases Hex Series QLED Smart TV in India

The Marketing Matchmaker

LMCA named in the Top 4 of License Global’s Top 25 Global Licensing Agencies in 2020

The Westinghouse Steak Makers Sizzle

Compaq® Launches its New Range of Smart TVs in India

Cummins® Appoints LMCA as their Global Strategic Licensing Agency

LMCA President & COO Alan Kravetz Appointed to the Licensing International Board

3 Keys to Success for Brands in Licensing

Snuggle – An In-Depth Brand Extension Licensing Case Study

Westinghouse extends into electrical distribution and control products in Middle East, North Africa, Turkey and Pakistan

Capturing the New Rules of Brand Licensing – Brand Licensing & Merchandising Summit 2020

Growing with a Licensed Brand

Virtual connections and new opportunities to grow your business at Licensing Week Virtual

Westinghouse Outdoor Power Equipment Releases Its First Line of Electric Pressure Washers

Drill Where You Fight

HP Selected as a Nominee for Best Corporate Brand for the 2020 Licensing International Excellence Awards

Staying Connected, Apart

International Licensing Agent Representation in a COVID-19 World

I Think, Therefore I Brand

Minolta 1080HD Dash Cam featured on HSN

Scaling Success: Westinghouse Announces New Luggage Scales

Why Your Brand Needs to be in China… Now

Trends Impacting Licensing in 2020

Experiences Enhance a Brand- Trend Report

Private Label & Licensing – Trend Report

LMCA Client Products On Display at CES

The Direct To Consumer Market & Licensing – Trend Report

The Great Leavening and the Impact on Brand Value – Trend Report

Real Time Pain Relief’s George Foreman Knockout Formula is off to a great start

Celebrate Thanksgiving with the Perfect Holiday Essentials from some of our Brand Clients

Part 2 – Brand Licensing in Asia: A Conversation with Andy Wang, Director, Brand Licensing, at LMCA Asia

A Conversation on Licensing with Andy Wang, Director, Brand Licensing, at LMCA Asia – Part 1

LMCA Celebrates 33 Years in Brand Extension Licensing

LMCA Welcomes Adam Berg, Managing Director, Brand Licensing

Sharper Image Reimagines Tomorrow’s Tomorrow with a Sleek, New Licensing Program Spearheaded by LMCA

The Rise of Social Media E-commerce in China: Benefits and Challenges for Brand Licensors

LMCA and Foreman Digital LLC Announce George Foreman’s KNOCKOUT FORMULA from Real Time Pain Relief®

A Conversation on Licensing with Ray Uhlir, Managing Director at LMCA

Combating Licensing Fatigue through Innovation

Trends & Licensing: Age-Tech

LMCA Team Members Helping Others: Making Homes Warmer, Safer & Drier – RISE 2019

ProdigyWorks- The Great Outdoors: New Trends in Outdoor Retail

Key Trends Pointing Towards the Future of Licensing

ProdigyWorks: What is your company’s IQ – Innovation Quotient

Smart Devices at the International Home & Housewares Show

ProdigyWorks: Sustainable Innovation for the Long Term

Why Licensing Aligns with your Brand Strategy

ProdigyWorks: The 2019 Toy Fair and the Evolving Toy Ecosystem

Food & Drinks Trends: Quick Buzz or Sustainable Innovation?

ProdigyWorks: Top Trends at the 2019 Winter Fancy Food Show

What to expect at CES, and how will it benefit brands looking to license?

ProdigyWorks: Increase Revenue and Lifetime Value Through Innovative Loyalty Programs

LMCA Celebrates 32 Years in Brand Licensing!

How to Deal with Challenges as You Begin or Advance Your Brand Licensing Program

Positioning a Heritage Brand for Tomorrow’s Consumers

How Brand Licensing Can Innovate Your Business

LMCA Taking the George Foreman Brand to New Heights

Don’t Treat Your Brand Like A Cookie-Cutter Brand

Global Gains in Licensing: What it means for your brand

Thinking Creatively About What Brand Licensing Can Do For You

Westinghouse Generator Recommended by Consumer Reports

ProdigyWorks: Hot Food Trends for Summer 2018

New Family of HP Mobile Projectors Debuts at CE Week

Key Differences in Brand Licensing Practice in Asia Versus the West

ProdigyWorks: The Restaurant of the Future

Changing the Game: Breathing New Life into an Existing Licensing Program

LMCA Named Top 3 Global Licensing Agencies by License Global Magazine

LMCA CEO Allan Feldman Appointed by US Secretary of Commerce to District Export Council

A Call for Quality Craft Coffee with New Melitta Line

10 Key Trends in Licensing for 2018

ProdigyWorks: Keeping up with the Ever-Changing Food Consumer

ProdigyWorks: Beyond the Trends at this Year’s Consumer Electronics Show

Dansko: Bringing comfort and authenticity to the world of fashion

ProdigyWorks: Delivery Disrupted

Westinghouse debuts New 4K Android TVs at CES 2018

HP’s New Photo Frame featured on Cyber Monday by HSN!

LMCA Marks 31 Years in Brand Licensing

Tackle Thanksgiving Dinner with Help from These Staple Kitchen Appliances

Innovation News: Oreo’s new flavors hit the market!

LMCA Celebrates 30 years with Phil Raia

Looking East: Licensing Potential in China and Beyond

ProdigyWorks: Innovation is Inescapable

Brand Extension Licensing: Reigniting a Powerhouse Brand

LMCA’s Westinghouse small appliance licensee targets 5% market share in India

TELEFUNKEN: European Brand Clout

LMCA CEO Allan Feldman to speak at this year’s China Licensing Summit in Shanghai

You Could Grow More… By Licensing a New Brand

LMCA Adds Reginald Thornton, Director of Brand Licensing, to its Team

Growing with Licensed Brands

2017 LIMA International Licensing Awards

Top 5 Trends in Brand Licensing

2017 LIMA Licensing Expo kicks off on May 23rd in Las Vegas

Re-imagining the Endgame: Winchester – A Case Study

LMCA Brokers Standby Generator Brand Extension Deal for Trane®

LMCA Clients Listed in License Global Magazine’s Top 150 Global Licensors Ranking

LMCA Engineers Beauty Products License between Milady and Farouk Systems

SNUGGLE® Nominated for LIMA’s 2017 International Licensing Awards

LMCA’s Hal Worsham Featured in Total Licensing Magazine

LMCA Asia Hires Cecilia Mai as Assistant Sales Manager – Brand Licensing

LMCA CEO Allan Feldman Featured in World Trademark Review Magazine

How much is enough? How to avoid over-licensing

LMCA CEO Allan Feldman to be inducted into LIMA Hall of Fame

Westinghouse Licensing Program Signs Consumer Electronics Licensee

LMCA Engineers New Westinghouse License in India

Licensing in China – Challenges & Opportunities

LMCA Celebrates 30 Years!

LMCA Announces New Licensing Program with American Diabetes Association

LMCA Announces New Licensing Program with Milady

LMCA Asia Names Brand Development Director

LMCA Signals Continued Expansion with Addition of Kirsten Fallon

Celebrating 25 Years of In-Market Success

Bear in Mind Brand and Quality

Westinghouse Gets Personal Care in China

RCA Names LMCA as Licensing Agent in China

View Our Case Studies

See how we’ve helped countless brands reach their full potential.

VIEW CASE STUDIES ›