Brand Extension
Westinghouse Licensing Program Signs Consumer Electronics Licensee

Southern Telecom Named Licensee for Audio Electronics

New York, NY (February 7, 2017) Today, Southern Telecom of NYC signed an agreement to become the Westinghouse Brand licensee for a series of  audio products, such as home theater, boom boxes, headphones, sound bars and accessories such as chargers and cables in North America and select countries in Central/South America.   

LMCA, Westinghouse’s global licensing agent, orchestrated the deal.  

The partnership between Westinghouse and Southern Telecom will include products with key technologies such as Bluetooth with an emphasis on portability and modern design to appeal to younger consumers and their active lifestyle.  Products under this license such as sound bars, speakers, etc. will complement other Westinghouse products like the licensed Westinghouse TV line and will help provide a total audio and video entertainment solution for consumers.

Perry Ayal president of Southern Telecom commented, “Westinghouse is an iconic brand that resonates with consumers in North America and Latin America.  It signifies quality, value, technology and dependability.” 

He added, “We are sure that our investment in the development of a high-end product line under the Westinghouse brand will generate significant returns for our company.”

Ray Uhlir, managing director of brand licensing at LMCA said, “We’re very excited to have engineered the partnership between Southern Telecom and Westinghouse.  The Westinghouse program continues to evolve and the license in these core categories will serve to pave the way for a broadening program of other important Westinghouse products in the near future.”


About Southern Telecom

 Southern Telecom Inc. (STI) is a leading manufacturer of quality consumer products. Our commitment is to offer the latest technology and the highest quality products which are affordable to everyone, everywhere. Since its founding in 1988, STI has consistently delivered to market a full line of products that incorporate unique styling, high quality, and new technology.  The company’s innovative products may be found at most retailers in the United States and Canada.


About Westinghouse Electric Corporation

Founded more than 130 years ago, Westinghouse Electric Corporation remains a trusted name globally in consumer, commercial and industrial products.  Built on a heritage of innovation and entrepreneurial spirit, Westinghouse state-of-the-art products were the first to supply the United States with electricity, transmit the first commercial radio broadcast, and capture man’s first step on the moon.  

Today, Westinghouse continues to grow its diverse portfolio, which includes a wide range of product categories including home appliances, consumer electronics, lighting, power generation, and more.

WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of Westinghouse Electric Corporation.

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