Brand Extension
LMCA Engineers New Westinghouse License in India

32nd Licensee signed in $4 Billion Westinghouse Licensing Program

(New York, NY) February 6, 2017   Today LMCA announced that Westinghouse signed an agreement for Amerex Pvt Limited of New Delhi, India to serve as the brand’s licensee for small electric appliances, including air fryers, blenders, coffee makers, electric kettles, grills, portable room heaters, irons, toasters, toaster ovens, juicers, rice cookers and sandwich makers.

As the Westinghouse global licensing agent, LMCA orchestrated the deal.

Guatam Seth, director of Amerex commented, “Westinghouse is an iconic American brand that resonates with consumers in India.  It signifies quality, value, technology and dependability.” 

He added, “We are sure that our investment in the development of a high-end product line under the Westinghouse brand will generate significant returns for our company.”

Alan Kravetz, LMCA’s President & COO said, “We’re very excited that Amerex has chosen to partner with Westinghouse.  The license in this core category will pave the way for a broad program of other Westinghouse products in India in the near future.”

Kravetz added, “This company is the 32nd added to the roster in the $4 billion Westinghouse licensing program.”


About Amerex

Amerex India Private Limited is a Private incorporated company formed on 30 August 1968. It is classified as a Non-government company located in New Delhi, India.  It has been a leader in India electronics for the past decades.


About Westinghouse Electric Corporation

Founded more than 130 years ago, Westinghouse Electric Corporation remains a trusted name globally in consumer, commercial and industrial products.  Built on a heritage of innovation and entrepreneurial spirit, Westinghouse state-of-the-art products were the first to supply the United States with electricity, transmit the first commercial radio broadcast, and capture man’s first step on the moon.  

Today, Westinghouse continues to grow its diverse portfolio, which includes a wide range of product categories including home appliances, consumer electronics, lighting, power generation, and more.

WESTINGHOUSE and INNOVATION YOU CAN BE SURE OF are trademarks of Westinghouse Electric Corporation.

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