Brand Extension
Strategists
Cummins® Appoints LMCA as their Global Strategic Licensing Agency

New York—July 8, 2020—LMCA is pleased to announce that Cummins Inc. (NYSE: CMI) has selected the firm as its exclusive global licensing agency. Founded in 1919, Cummins is a global technology leader and provider of a broad portfolio of reliable, clean power solutions, including diesel, natural gas, hybrid, fully electric, hydrogen and fuel and other alternative solutions.

LMCA will be strategically extending the brand into a broad range of consumer and commercial products that will complement Cummins’ core products and solutions while introducing the brand to new customers and consumers.

“With a focus on innovation and dependability, and a century-long track record of delivering leading power solutions, Cummins is an iconic global brand,” said Ray Uhlir, Managing Director of LMCA. “We are truly honored to represent Cummins and are looking forward to building on Cummins’ longstanding reputation with both core and new customers through high performance and innovative products. We envision the Cummins trademark on a broad range of products that reflect their reputation and history of innovation, quality and excellence that define the Cummins brand.”

                                

“We are pleased to partner with LMCA to bring a new array of Cummins-branded products to consumers that represent our more than 100 years of innovation, reliability and excellence,” said Laurel Judkins, Director of Global Brand and Marketing Operations, Cummins Inc. “We have long been known as the provider of choice for our products and services in global commercial markets and we are thrilled to extend our name and reputation for excellence to more global consumers.”

                               

LMCA plans to build an extensive licensing portfolio for the Cummins brand across categories including truck, SUV, and RV accessories, hand tools, protective gear and more. 

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About Cummins Inc.
Cummins Inc., a global power leader, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from diesel, natural gas, electric and hybrid powertrains and powertrain-related components including filtration, aftertreatment, turbochargers, fuel systems, controls systems, air handling systems, automated transmissions, electric power generation systems, batteries, electrified power systems, hydrogen generation and fuel cell products. Headquartered in Columbus, Indiana (U.S.), since its founding in 1919, Cummins employs approximately 61,600 people committed to powering a more prosperous world through three global corporate responsibility priorities critical to healthy communities: education, environment and equality of opportunity. Cummins serves its customers online, through a network of company-owned and independent distributor locations, and through thousands of dealer locations worldwide and earned about $2.3 billion on sales of $23.6 billion in 2019. See how Cummins is powering a world that’s always on by accessing news releases and more information at https://www.cummins.com/always-on.

About LMCA
LMCA has been helping the world’s leading brands grow and generate new revenue around the world for over three decades. For licensing opportunities with the Cummins® brand please reach out to Ray Uhlir RUhlir@LMCA.net and (615) 545-0813 or visit www.LMCA.net for more information.


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