Brand Extension
Strategists
Dansko Expands Its Offering with a New Line of Women’s Comfort and Support Socks

New York—February 1st, 2021— Dansko has extended into a new line of women’s lifestyle performance socks through a licensed partnership with American sock manufacturer Fox River Mills.

“We are excited to introduce a new line of Dansko women’s performance socks to the market,” said Dansko CEO Jim Fox. “Supporting Dansko’s mission to ‘improve the quality of people’s lives through our products,’ our partnership with Fox River Mills, a company with a long history of creating high quality products, brings the quality, comfort, and performance our customers have grown to expect from Dansko clogs and shoes to women’s socks.”

   

Brad Ballentine, CEO of Fox River Mills, added, “Dansko has a reputation for superior quality, support, and all-day comfort, and we are proud to partner with them for a sock line offering that is crafted with those same attributes in mind.”

The Dansko line of lifestyle and occupational compression socks offer Dansko Natural Arch™ technology, which incorporates a stabilizing arch pattern for exceptional, all day support.  A reinforced heel & toe provides added durability and shape retention, and mesh venting zones assist in continuous temperature regulation. Premium fibers like Merino wool enhance the performance and versatility of these socks, making them ideal for a wide range of wearing occasions.

LMCA, Dansko’s strategic licensing agency, managed the partnership. “The passion and love consumers have for the Dansko brand is undeniable,” said Reginald Thornton, Director of Brand Licensing at LMCA. “Pairing Fox River Mills, a leader in American sock manufacturing together with the beloved Dansko shoe brand just made a lot of sense. Dansko is synonymous with all day foot comfort and Fox River is a leader in manufacturing durable performance socks made of sustainable and high-quality materials. It is a strategic partnership that is a natural fit and extends the Dansko brand into a product line complementary to its core business.”

ABOUT DANSKO

Dansko is a leading developer and marketer of premium comfort footwear and is 100% employee-owned. Founded in 1990 by wife-and-husband team Mandy Cabot and Peter Kjellerup, Dansko – literally translated as “Danish shoe” – leads the comfort footwear market in award-winning design and customer service. Today, the company continues to improve the quality of people’s lives through products, passion, and a commitment to a better tomorrow. For more, please visit http://www.dansko.com/.

ABOUT FOX RIVER

Fox River Mills is a leading U.S. manufacturer of outdoor, sport and lifestyle performance socks since 1900. Fox River is privately owned and operates a hosiery mill in Osage, Iowa at the heart of the country. Fox River’s premium and performance socks are manufactured at its Iowa headquarters by a large group of the friendliest, hard-working folks you’ll ever meet. Fox River Mills has been making socks in the USA since 1900 and remains committed to high quality, industry leading manufacturing practices.

ABOUT LMCA
LMCA, Dansko’s licensing agency, has been helping the world’s leading brands grow and generate new revenue around the world for over three decades. For licensing opportunities with the Dansko® brand please reach out to LMCA at info@lmca.net and (212) 265-7474 or visit www.LMCA.net/contact for more information.

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