Brand Extension
LMCA Celebrates 33 Years in Brand Extension Licensing

New York (November 20th, 2019) LMCA celebrates its 33rd anniversary today, marking over 3 decades as an industry leader in helping the world’s greatest companies and best-loved brands grow through strategic brand extension licensing.

“While the licensing industry has evolved significantly since we began operations in 1986, LMCA’s vision has remained largely unchanged,” says LMCA Founder and CEO Allan Feldman. “Our mission has always been to find creative ways to extend brands into new products and services that enhance their core business, grow their revenue and increase their brand value”.

Today, LMCA helps generate over $7.25 billion annually in global licensed product sales for its clients and has built more top 100 licensing programs than any other firm.  The company represents world class brands including HP, Westinghouse, Snuggle, George Foreman, Sharper Image, Dansko, Newman’s Own, Minolta, Ingersoll Rand, Emerson, Admiral and others.

Commenting on LMCA’s anniversary, Feldman says, “We have the opportunity to work globally with many exciting and forward-thinking brands in a wide range of industries.  We are excited for the coming year at LMCA and are looking forward to continuing to deliver on finding new innovative ways to extend our clients into new spaces and reach new consumers through licensing, especially with the continued expansion of our global overseas business.”

If you would like to learn more about brand extension licensing and the benefits it can bring to your business, please visit or contact us directly at 212-265-7474.


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