Brand Extension
LMCA Taking the George Foreman Brand to New Heights

New York (September 24th, 2018) Foreman Digital LLC has appointed LMCA as the exclusive brand licensing agency to launch a range of consumer products under the George Foreman brand throughout the US, Europe and Asian markets.

LMCA will target key product categories including food and beverage, vitamins and supplements, men’s care and grooming, fitness wearables, as well as clothing and footwear.  Widely known as a two-time world heavyweight champion boxer and Olympic gold medalist, George Foreman, the entrepreneur, made his name known outside the ring through his successful promotion of the iconic George Foreman grill, which has sold well over 100 million units globally.


“George Foreman is trusted worldwide and the brand is synonymous with reliability, innovation and convenience,” says LMCA President, Alan Kravetz. “We are excited to bring the George Foreman brand into new categories and spaces that reflect the quality consumers expect from a George Foreman product.”  


LMCA has been helping the world’s leading brands grow and generate new revenue around the world for over three decades. To learn more about the opportunities with the George Foreman brand please reach out at (212) 265-7474 x 200 or download more information on George Foreman here.


About LMCA

With over $6.5 billion in annual retail licensed sales and more $100+ million licensing programs than any other firm, LMCA has been helping brands grow their revenue and expand their reach for over 31 years.  The agency offers complete turnkey solutions for companies looking to increase brand value, expand their product offering and reach new customers. LMCA company headquarters are in New York and Shanghai, with affiliates in Europe, India, the Middle East and Central / South America. Get in touch to learn more about how we can help your brand reach its true growth potential.


Contact: Margie Smith,, 212.265.7474 x 200

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