New York (November 6th, 2019)— LMCA is pleased to announce and welcome Adam Berg as Managing Director, Brand Licensing. Adam will be responsible for client relationship management, licensing strategy development and identifying strong opportunities and partnerships for brand clients.
Adam joins the LMCA team as a recognized sales and business development leader in Strategic Brand Licensing. His experience in the field includes being the primary architect of the Betty Crocker housewares, General Motors video game licensing programs and Rust-Oleum Corporation Seal of Approval licenses. He has had responsibility for the conceptualization and development of long-term impactful programs for AC-Delco, Campbell Soup Company, Dr. Scholl’s and Pebble Beach Golf Resorts. His broad background includes project development responsibilities in Broadcast Media and Retail Merchandising businesses. Adam holds a BA in History from McGill University and an MBA in Marketing from Fordham University.
Alan Kravetz, President and COO of LMCA, commented “Adam’s impressive licensing and business background, along with his creative mindset and strong work ethic make for a perfect fit with the mission and goals of LMCA and our clients. We are thrilled to welcome him to the LMCA team.”
LMCA, now beginning its 33rd year, is an industry leader in strategic brand licensing. The firm has created licenses that deliver over $7.25 billion per year in licensed product retail sales, across the U.S. and more than 60 foreign countries. LMCA operates globally via offices in New York and Shanghai, with affiliates in Europe, India, the Middle East and Central / South America.