Brand Extension
Strategists
Sharper Image Reimagines Tomorrow’s Tomorrow with a Sleek, New Licensing Program Spearheaded by LMCA

New York—October 17, 2019— Sharper Image has selected LMCA as its exclusive brand licensing agency to strategically expand and enhance its licensing program as a complement to a newly rebranded, redesigned innovative core product line.

Sharper Image has a history of being a tastemaker for the future of product design and technologies. The new Sharper Image® brand design strategy will officially launch this holiday season, centering on forward-thinking products that are as innovative as they are experiential.

“Tomorrow’s Tomorrow™”, Sharper Image’s new messaging platform, and the “77 symbol, reflect the brand’s vision that each product will be designed and crafted to be clever and timeless, while creating a memorable experience for those who use it.

Tomorrow’s Tomorrow” is a core guiding principle of Sharper Image, an anchoring vision statement of the Sharper Image® brand and it is also available for use by brand licensees.  

The “77” symbol commemorates the visionary founding of Sharper Image in 1977.

“We see expanded licensing, and our partnership with LMCA, as one of the exciting initiatives we are undertaking as a company to continue evolving and building the Sharper Image brand,” said Janet Keane, Director of Licensing at ThreeSixty Group (owner of Sharper Image).  “Sharper Image has a history of partnering with best-in-class licensees, and our work with LMCA will help expand that tradition in new categories.  We’re excited to find additional strategic licensing partners with a focus on innovation and forward-thinking design to help propel the brand as the go-to for clever products with purpose.”

With a key focus on purposeful innovation, LMCA plans to build an extensive licensing portfolio for the Sharper Image® brand across core categories including travel, mobility, personal transportation, kitchen electrics, and technologies for the home. 

“The future of design is centered on authentic innovation and consumer experiences, and Sharper Image’s mission to design for Tomorrow’s Tomorrow speaks to just that,” said Alan Kravetz, President and COO of LMCA. “We are thrilled to work with Sharper Image, a true pioneer in curating and inventing clever designs to provide incredible experiences to their customers, and we look forward to finding the right partners to help reinforce and enhance their brand strategy and mission.”

LMCA, Sharper Image’s licensing agency, has been helping the world’s leading brands grow and generate new revenue around the world for over three decades. For licensing opportunities with the Sharper Image® brand please reach out to LMCA at info@lmca.net and (212) 265-7474 or visit www.LMCA.net for more information.

ThreeSixty Group, which acquired Sharper Image in December 2016, designs, sources and distributes consumer products across diverse categories under a portfolio of owned and licensed brands.  The Company produces curated merchandise programs that it distributes to major retailers across almost every retail channel in the U.S., representing over 70,000 retail stores. In 2015, ThreeSixty received a majority investment from AEA Investors LP, one of the oldest private equity firms in the U.S. Since then, ThreeSixty has made several other acquisitions, including the iconic FAO Schwarz brand and Vornado Air, the leader in premium home comfort products.

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