Burlington, Ontario, 10 September 2024 – Castrol, a global leader in lubricants, has partnered with GK Industries (GKI), an industry-leading automotive filters distributor based in Burlington, Ontario.
The Castrol – GKI partnership will feature a line of automotive filters that seek to enhance vehicle performance and longevity, to extend the comprehensive range of aftermarket solutions within the Castrol portfolio.
Marta Lozano Barrero, Head of Masterbrand and Communications at Castrol, said, “This partnership is aimed at meeting our customers’ evolving needs. Offering a curated line of Castrol oil, air, cabin and fuel filters is a natural extension of our core oils and lubricants business. We hope to capture the interest and attention of consumers with high-quality products designed to keep their vehicles running at optimum performance.”
“We are thrilled to announce our partnership with Castrol, a trusted leader in the automotive industry,” said Mark Robertson, National Sales Director at GK Industries. “This collaboration represents a significant milestone in our dedication to providing exceptional quality and cutting-edge solutions to our customers. By combining Castrol's expertise in lubrication technology with our unwavering commitment to quality and sustainability in filtration systems, we aim to redefine industry standards. Together, we look forward to delivering next-generation solutions that elevate vehicle performance and longevity across North America.”
Consumers can expect to see these Castrol automotive filters hit the Canadian market in late 2024 with the retailer, Canadian Tire, and in the US markets in Spring 2025.
This partnership was managed by Castrol’s global brand licensing agency LMCA.
About Castrol
Castrol is one of the world's leading lubricant brands, with a proud heritage of innovation and fuelling the dreams of pioneers. Our passion for performance, combined with a philosophy of working in partnership, has enabled Castrol to develop lubricants and greases that have been at the heart of numerous technological feats on land, air, sea and in space for 125 years.
Our branded products are recognized globally for innovation and high performance through our commitment to premium quality and cutting-edge technology. To know more about Castrol, please visit www.castrol.com
About GK Industries
Since 1972, GKI has been a leading manufacturer and distributor of high-quality automotive filtration solutions to the North American market. With a commitment to innovation and exceptional customer service, GKI is dedicated to providing high-quality air, breather, fuel, transmission, and oil filters and excels at being first to market with new products.
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