New York, NY – November 27, 2023 – Weatherbeater and Mr. Brands announce a new license partnership granting Mr. Brands, LLC rights to develop and launch a range of exterior paints, stains, and sundries under the Weatherbeater brand for North America.
This collaboration combines Weatherbeater’s reputation for durable, long-lasting weather protectant solutions with Mr. Brands' commitment to innovation and quality, ensuring that these products stand up to the harshest elements.
“We are delighted to be working with Weatherbeater on this exciting partnership,” said Alan Smith, CEO of Mr. Brands. "Weatherbeater is a brand that has always said what it does. With our expertise in paints and coatings, we will create an innovative range of durable Weatherbeater exterior paint and stain solutions that will deliver exceptional value to homeowners, contractors, and DIY enthusiasts alike."
Alan Kravetz, CEO of Full Sail IP Partners, Weatherbeater’s parent company, expressed his excitement about the partnership, stating, "Weatherbeater has always been committed to delivering the best coating solutions. By joining forces with Mr. Brands, we can take that commitment to a whole new level and provide our customers with new, innovative paint and coatings to help protect and enhance their homes."
The new line of exterior paints, stains, and sundries is expected to hit the market in Q1 2024. Homeowners, contractors, and DIY enthusiasts can look forward to this new line and to additional ranges of future Weatherbeater products that promise to transform their home improvement projects into lasting works of art.
Ray Uhlir, Chief Licensing Officer at LMCA, Weatherbeater’s exclusive licensing agency, adds, “We are pleased to unite these two incredible companies for this line of Weatherbeater exterior paints, stains, and sundries. More and more, consumers are looking for better protection against the elements for their homes. Generations of contractors and consumers have preferred and trusted Weatherbeater coatings to do the job right and to protect and beautify great American homes like theirs for years.”
Stay tuned for more updates and product announcements as Weatherbeater and Mr. Brands embark on this exciting partnership. The license agreement was brokered by global licensing agency LMCA.
Comments